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  • July 17, 2023

Mastering Google Ads: A Beginner’s Guide to Dominating Search Ads

Have you ever wondered how companies get their Google ads placed on top in Google search? If so, you’re in the right place.

We’ve complied this beginner’s guide to Google search ads where we’ll discuss the intricacies of Google Ads and share tips and techniques that enable businesses to showcase their search ads on the world’s most popular search engine. 

Whether you’re a new marketer or a budding entrepreneur, this blog post will take you on a journey to understand Google Ads and how you can use it to promote your products or services online.

So, let’s dive in and discover the magic behind Google Ads!


What is Google Ads?


Google Ads is an online advertising platform businesses use to advertise their products or services to people searching for something on Google. It’s like a big store with different ads, and when someone searches for something, the ads related to that search show up. 

For example, if you search for “best pizza near me,” you’ll see ads from pizza places in your area.

These ads help businesses reach potential customers at the right time and place.


How Does Google Ads Work?


Google Ads works by using an auction system. Imagine you and a friend both want to advertise your lemonade stands. You both tell Google how much you’re willing to pay when someone clicks on your ad.

Google looks at things like how much you’re willing to pay, the quality of your ad, and how relevant it is to the search terms both of you have used. Then, Google decides which ad to show based on these factors.

The ad with the best combination of price, quality, and relevance gets displayed to users on top.


How Much Does Google Ads Cost?


The cost of advertising on Google Ads varies. It depends on how many people are searching for certain keywords and how many businesses want to advertise for those keywords.

It’s like a popularity contest! The more businesses want to advertise for a keyword, the higher the cost can be.

But don’t worry, you can set a budget to control how much you want to spend on ads each day.

This way, you won’t spend more than you’re comfortable with.


How to Create a Google Ads Account


Creating a Google Ads account is easy! First, you need to sign up for an account. You’ll need some information about your business, like its name and website.

Once you have an account, you can start creating your ads.

You’ll choose the type of campaign you want, like showing your ads on Google Search or on other websites. Then, you’ll write your ad, choose the keywords you want to target, and set your budget.

After that, your ad is ready to go!


How to Create a Google Ads Campaign


When creating a Google Ads campaign, be mindful of these two important points as they can make or break your campaign. 


Select the right Google Ads campaign type


First, you decide what you want to achieve with your ads. Do you want more people to visit your website or buy your products? Once you know your goal, you can choose the right campaign type. 

For example, if you want people to visit your website, you’ll select the “Website Traffic” campaign type. 


Build the right audience


Next, you’ll set up your targeting options to show your ads to the right audience. Audience building is a very important step that gets equal weightage in making or breaking your campaigns. You have to make sure that you’ve done your research right, and you select the right audience for the kind of keywords and ad copy you want to advertise.

Finally, you’ll set your budget and bids, and your campaign is all set up!


How to Choose the Right Keywords for Your Ads


Keywords are search terms that help your ads appear when people search for something relevant on Google.

Choosing the right keywords is important, so your ads show up to the right people. You can use different tools like Google’s own keyword planner, AHREFs, or SEO Moz to find popular keywords related to your business.

For example, if you have a CRM for sales professionals, you might want to use keywords like “best CRM for inside sales” or “Best [Competitor] Alternative”.

Remember, it’s important to use keywords that match what people are searching for, but not too many other businesses are using it. A keyword with high traffic and low competition. 


How to Write Effective Ad Copy


Writing an effective ad is like telling a story that makes people want to click.

You want to grab their attention and show them why they should choose your business. Make sure your ad has a catchy headline and a clear message, and the copy is articulate but not repeating the same message over and over again.

For example, if you’re selling lemonade, you might write something like, “Refreshing Lemonade – Perfect for Hot Summer Days!” You can also add extra information, like your phone number or a special offer. The key is to make your ad stand out from the rest. 


Pro Tip: If you struggle with writing a good copy, you should get some free lessons on YouTube to understand the dynamics of compelling copy. If you’re already a good copywriter, you should still give some attention to understand the intricacies when writing a Google ads copy.

Here is a link to a great guide with examples shared by Unbounce that you can use to perfect your ad copy.


How to Set Up Conversion Tracking


Conversion tracking helps you know if your ads are working. It’s like keeping score!

You can set up conversion tracking to see how many people are taking the action you want, such as buying something or signing up for a newsletter.

This way, you can measure the success of your ads. If you don’t know how to set up conversion tracking, follow our guide or get in touch with us for a free consultation call and we’ll see how you can come up with the right setup for you. 

We’ve already written a detailed guide about setting up conversion tracking the right way as it’s extremely important for a performance review of your ads.


How to Optimize Your Google Ads Campaigns


Optimizing your campaigns means making them better over time. You can do this by checking how your ads are performing and making changes to improve their effectiveness. Look at the data in your Google Ads account to see which keywords and ads are working well.

If something isn’t working, you can try different keywords or rewrite your ad. You can also adjust your bids to get more clicks or conversions. Optimization is all about experimenting and finding what works best for your business.


Pro Tips on How to Succeed in Google Search Ads


  1. Make sure you did your research before running any campaign.
  2. You have studied the use-cases of your product and then come up with a structured approach.
  3. Your keywords are relevant, bottom of the funnel, and the right intent type that matches your strategic objectives.
  4. The keywords you choose should have low to medium level competitions and shouldn’t be very long-tail.
  5. Your messaging is top-class, it stands out and is relevant with need you’re targeting for the audience you’ve selected. 
  6. You keep on monitoring your ad campaigns for negative keywords.
  7. You adjust your bids based on ads performance. 
  8. Maintain a log of every change you make to the campaign based on metrics you follow. 
  9. You have conversion tracking set up so that you can understand the behavior of buyers from the rest of the crowd.


Final Thoughts


Congratulations! You’ve learned the basics of Google Ads and how to create successful campaigns. Remember, Google Ads is a one of the mainstream and powerful tools that can help you reach out to masses.

By understanding how it works, choosing the right keywords, writing compelling ads, and optimizing your campaigns, you’ll be well on your way to attracting customers and growing your online presence. So, start exploring the world of Google Ads and unleash the potential of online advertising!


Are you ready to supercharge your Google Ads strategy and achieve outstanding results? We’re here to guide you every step of the way!

To take your Google Ads proficiency to the next level, we’re delighted to offer you a unique opportunity.

Book a free consultancy session with our experts, where we’ll provide personalized guidance tailored to your specific needs.

Together, we’ll discect and analyze your campaigns, uncover optimization opportunities, and fine-tune your approach for maximum impact.

Schedule your free consultancy session today and unlock the potential of Google Ads for your business. 

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